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The Development of an Evaluation Framework for Determining the Economic Value and Effectiveness of Internet Room Diagramming Solutions

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Kuan-Wen Lin

    (Queen Margaret University)

  • Andrew J. Frew

    (Queen Margaret University)

  • Joe Goldblatt

    (Queen Margaret University)

Abstract

Through the application of Global Distribution Systems and Computer-Aided Design, Internet Room Diagramming Solutions (RDS) facilitates bilateral communication in virtual site inspection within complex meeting and event planning processes. RDS has been regarded as not only one of the most innovative ICT marketing media for raising the properties’ profiles of hotels and convention centres, but also as a practical tool to try out and to communicate planners’ ideas on meeting and event designs. However, there is little research specific to RDS in the hospitality management domain. A modified Delphi technique was employed with an expert panel to generate, validate and prioritise a comprehensive set of dimensions and criteria for measuring the economic value and effectiveness of a leading RDS in the marketplace, and a hierarchical structure of these criteria is presented. Interactive service quality and satisfaction of business partners were identified as the most critical criteria used for the measurement.

Suggested Citation

  • Kuan-Wen Lin & Andrew J. Frew & Joe Goldblatt, 2013. "The Development of an Evaluation Framework for Determining the Economic Value and Effectiveness of Internet Room Diagramming Solutions," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 339-351, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36309-2_29
    DOI: 10.1007/978-3-642-36309-2_29
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