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Analysing the Penetration of Web 2.0 in Different Tourism Sectors From 2008 to 2012

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Miriam Scaglione

    (Applied University of Western Switzerland)

  • Roland Schegg

    (Applied University of Western Switzerland)

  • Jean-Philippe Trabichet

    (University of Applied Sciences Western Switzerland)

Abstract

The article “An Exploratory Field Study of Web 2.0 in Tourism” (Schegg, Liebrich, Scaglione, & Ahmad, 2008) has received some interest, at least in the academic community. The authors claimed that Web 2.0 was in its early stage of adoption. The aim of the present research is to update those figures in order to show the evolution of this adoption over the last 4 years. Therefore, this paper updates the database from the 2008 study and also includes other sectors of the tourism industry. In total 4,700 websites of tourism enterprises in Europe have been analysed. The Web 2.0 techniques included in the analysis have also been updated and recategorized in light of the last 4 years of technological progress. Finally, the present article shows that, for some techniques, the take-off phase is finished; whereas some new techniques such as RDF are still at the very beginning of the adoption process.

Suggested Citation

  • Miriam Scaglione & Roland Schegg & Jean-Philippe Trabichet, 2013. "Analysing the Penetration of Web 2.0 in Different Tourism Sectors From 2008 to 2012," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 280-289, Springer.
  • Handle: RePEc:spr:sprchp:978-3-642-36309-2_24
    DOI: 10.1007/978-3-642-36309-2_24
    as

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