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Managing the Convergence of Industries: Archetypes for Successful Business Models

In: Media and Convergence Management

Author

Listed:
  • Fredrik Hacklin

    (ETH Zürich)

  • David Klang

    (ETH Zürich)

  • Pius Baschera

    (ETH Zürich)

Abstract

When technologies converge, entire industry sectors are likely to do the same. In order for such transitions to succeed, not only are novel products and services needed, so too is the design of appropriate business models. In this context, it is particularly important from a firm’s perspective to critically question any affiliation to a particular industry. Instead, the business model should become the focus of innovation activities. Using a structured approach, managers can analyze their existing business model with respect to a converging industry sector early on, in order to be able to adapt it well in time to newly emerging market conditions.

Suggested Citation

  • Fredrik Hacklin & David Klang & Pius Baschera, 2013. "Managing the Convergence of Industries: Archetypes for Successful Business Models," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 3, pages 25-36, Springer.
  • Handle: RePEc:spr:sprchp:978-3-642-36163-0_3
    DOI: 10.1007/978-3-642-36163-0_3
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    Cited by:

    1. Na Zhang & Xiangxiang Zhang & Peng Li, 2020. "The Temporal and Spatial Differentiation Characteristics of Three Industry Convergence Development in Deeply Impoverished Areas in China," Sustainability, MDPI, vol. 12(3), pages 1-18, January.

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