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Convergence and Consumer Behavior

In: Media and Convergence Management

Author

Listed:
  • Ralf Terlutter

    (Alpen-Adria Universität Klagenfurt)

  • Martina Moick

    (Alpen-Adria Universität Klagenfurt)

Abstract

Convergence and consumer behavior are closely related and impact each other. In particular, the TIME sectors, represented by companies belonging to the areas of technology, information, media, and entertainment, are affected by convergence and changes in consumer behavior. The chapter outlines the concepts of convergence and consumer behavior and selected aspects of their relationship. The effects of convergence on the consumers’ environment as well as the relationship of consumer lifestyles and convergence are analyzed. A model of technology acceptance is introduced that may help to explain the success or failure of convergence features and services. Current trends in consumer behavior are described and related to convergence. The chapter ends with a brief discussion on multifunctional mobile end devices, the merger of TV and Internet, and some effects on industry that result from the developments.

Suggested Citation

  • Ralf Terlutter & Martina Moick, 2013. "Convergence and Consumer Behavior," Springer Books, in: Sandra Diehl & Matthias Karmasin (ed.), Media and Convergence Management, edition 127, chapter 11, pages 163-176, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36163-0_11
    DOI: 10.1007/978-3-642-36163-0_11
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    Cited by:

    1. Khedkar, Sukhada & Schaeferdiek, Asli & Bröring, Stefanie, 2016. "Food Or Drugs? A Consumer Perception Study Of Borderline Products," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244881, German Association of Agricultural Economists (GEWISOLA).

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