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The Impact of Shop Window Design on the Development of Modern Time Visual Merchandising in China

In: Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012)

Author

Listed:
  • Ling Miao

    (Shanghai Institute of Visual Art, SIVA)

Abstract

The establishment of China’s shop window design industry is based on its unique historic opportunity and background. Its emergence has refashioned the manner of traditional visual merchandising which makes too much use of the shop signs. The development of design style covers the importation of the western design and the domestic innovation of design in China. In the first half of the twentieth century, the shop window design reached its first developmental climax. The concepts and modalities of China’s modern time visual merchandising have been developing in tandem with the birth of shop window design industry. And this has contributed to the ceaseless progress of China’s commercial civilization.

Suggested Citation

  • Ling Miao, 2013. "The Impact of Shop Window Design on the Development of Modern Time Visual Merchandising in China," Springer Books, in: Runliang Dou (ed.), Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012), edition 127, chapter 0, pages 169-177, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-33012-4_18
    DOI: 10.1007/978-3-642-33012-4_18
    as

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