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Coordination and Motivation of Customer Contribution as Social Innovation: The Case of Crytek

In: Challenge Social Innovation

Author

Listed:
  • Daniel Kahnert

    (University of Frankfurt)

  • Raphael Menez

    (University of Frankfurt)

  • Birgit Blättel-Mink

    (University of Frankfurt)

Abstract

While research on social innovation develops the idea of opening up innovation processes towards society, the economic concepts of “open innovation” and “user innovation” focus on the implications for companies, customers and users of such processes. In order to find out how companies coordinate open resp. user innovation, and why users actively support companies in innovating, a case study of a German company developing computer games (Crytek) has been carried out. Adopting the theoretical facets of user innovation to this case, among others game designers and community managers of Crytek have been surveyed as well as “modders”, users who are deeply involved in generating new products. The following main results can be reported: (1) in terms of user motivation, intrinsic, social as well as extrinsic motives have a role. Extrinsic motives of the modders correlate clearly with the intentions of Crytek itself, in that it every now and then recruits its employees out of this group.

Suggested Citation

  • Daniel Kahnert & Raphael Menez & Birgit Blättel-Mink, 2012. "Coordination and Motivation of Customer Contribution as Social Innovation: The Case of Crytek," Springer Books, in: Hans-Werner Franz & Josef Hochgerner & Jürgen Howaldt (ed.), Challenge Social Innovation, edition 127, pages 293-306, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-32879-4_18
    DOI: 10.1007/978-3-642-32879-4_18
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    Cited by:

    1. Birken, Thomas & Dunkel, Wolfgang, 2013. "Dienstleistungsforschung und Dienstleistungspolitik: Eine Bestandsaufnahme internationaler Literatur zu 'service science' und 'service work'," Arbeitspapiere 282, Hans-Böckler-Stiftung, Düsseldorf.

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