Developing Corporate Entrepreneurial Cultures: Inspirations from the Confucian Gentleman

This paper presents those corporate entrepreneurial cultural dimensions, which seem to have the greatest importance and relevance in explaining the differences in outcomes of productivity, satisfaction and motivation of the staff in different types of private and public organizations. The method used is a scientific concept analysis mixed with a constructive approach of business sciences. Referred literature indicates that the “Confucian gentleman” would still give remarkable inspirations for a present leader or corporate entrepreneur. As an outcome, we interpret that “motivating” organizations, where both corporate entrepreneurial aspects and cultural effects are apparent, best represent business cultures where the entrepreneurial consequences of innovating, risk managing and catalyzing are emphasized. As a result, we have also formulated a model for “motivating” organizations, to analyze and to further develop those entrepreneurial consequences in the orientation within the following dimensions: Considered time period (long-term orientation – short-term orientation), Preferred target (risk avoiding orientation – growth orientation) and Cultural personality (external orientation – internal orientation). With operational solutions, it will be possible to test these dimensions statistically. These can also be used as pragmatic tools for analyzing cultural aspects in expert organizations, both to discuss the business strategy and alternative development tendencies. This can be a step towards changing organizational culture when needed.