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Study on Mobile E-Commerce Business Process Optimization

In: Liss 2012

Author

Listed:
  • Rongxiang Li

    (Northeast Petroleum University)

Abstract

With the continuous development of e-commerce, mobile communication technology and wireless internet technology, mobile e-commerce has become a new business mode. Yet in the early development of the mobile e-commerce, it still exists many problems, such as high costs, low efficiency and small consumer group etc. This paper executes optimization on the mobile e-commerce according to characteristics of consumption habits of mobile e-commerce consumption groups and tries to solve existing problems in the development of mobile e-commerce.

Suggested Citation

  • Rongxiang Li, 2013. "Study on Mobile E-Commerce Business Process Optimization," Springer Books, in: Zhenji Zhang & Runtong Zhang & Juliang Zhang (ed.), Liss 2012, edition 127, pages 387-394, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-32054-5_56
    DOI: 10.1007/978-3-642-32054-5_56
    as

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