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Research on Customer Classification of Beijing-Tianjin Passenger Dedicated Line Based on Customer Value

In: Liss 2012

Author

Listed:
  • Yutian Song

    (Beijing Jiaotong University)

  • Yu Zhao

    (Beijing Jiaotong University)

Abstract

With the increasing competition between various transportation modes, it is a trend for the Passenger Dedicated Line enterprise to pay close attention to the relationship with customers and to implement the Customer Relationship Management (CRM). This paper builds a customer classification model for Passenger Dedicated Line based on customer value and conducts empirical researches of customer classification of Beijing-Tianjin Passenger Dedicated Line.

Suggested Citation

  • Yutian Song & Yu Zhao, 2013. "Research on Customer Classification of Beijing-Tianjin Passenger Dedicated Line Based on Customer Value," Springer Books, in: Zhenji Zhang & Runtong Zhang & Juliang Zhang (ed.), Liss 2012, edition 127, pages 805-810, Springer.
  • Handle: RePEc:spr:sprchp:978-3-642-32054-5_113
    DOI: 10.1007/978-3-642-32054-5_113
    as

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