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Developing an internationalization strategy for production and sourcing

In: Developing International Strategies

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Dirk Morschett

    (University of Fribourg)

Abstract

In this chapter, a process is proposed for the development of the internationalization strategy for production and sourcing and its associated relocation programs. This proposal is based on the account of the evaluation and pre-selection of adequate locations in Chapter 9 and the evaluation of potential operation modes in Chapter 10.

Suggested Citation

  • Rudolf Grünig & Dirk Morschett, 2012. "Developing an internationalization strategy for production and sourcing," Springer Books, in: Developing International Strategies, chapter 11, pages 213-229, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-24725-5_12
    DOI: 10.1007/978-3-642-24725-5_12
    as

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