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User-Centered Radical Innovation at Deutsche Telekom Laboratories

In: Strategies and Communications for Innovations

Author

Listed:
  • Fee Steinhoff

    (Leader User Driven Innovation)

  • Henning Breuer

    (User Driven Innovation)

Abstract

The necessity of appropriately dealing with the specific uncertainties in innovation development is undisputed, in both the worlds of daily business and of scientific research. Pursuing great opportunities at the price of a higher risk radical innovation projects present a particular challenge to management. In the context of radical innovation user orientation must be considered in a balanced way. Positive effects may depend upon the type of users focused on and the methods used. User characteristics like for instances technical competence or lead user criteria are considered to be important resources for radical innovation management. The paper describes the concept of user-centered radical innovation and how it is applied within Deutsche Telekom Laboratories – the corporate R&D centre of Deutsche Telekom. The concept is based on tools tailored to three innovation phases: initiation, business modelling and market driving.

Suggested Citation

  • Fee Steinhoff & Henning Breuer, 2011. "User-Centered Radical Innovation at Deutsche Telekom Laboratories," Springer Books, in: Michael Hülsmann & Nicole Pfeffermann (ed.), Strategies and Communications for Innovations, chapter 0, pages 363-377, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-17223-6_24
    DOI: 10.1007/978-3-642-17223-6_24
    as

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