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Strategic documents as the result of strategic planning

In: Process-based Strategic Planning

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

Abstract

In Chapter One of this book intended strategies were defined as longterm uidelines for a company as a whole or for significant sections of it. They aim at ensuring the permanent achievement of the company’s overriding goals. These strategic guidelines can only produce the desired effects if they are communicated effectively. In addition to oral communication they must be communicated through written documents.

Suggested Citation

  • Rudolf Grünig & Richard Kühn, 2011. "Strategic documents as the result of strategic planning," Springer Books, in: Process-based Strategic Planning, chapter 4, pages 31-43, Springer.
  • Handle: RePEc:spr:sprchp:978-3-642-16715-7_4
    DOI: 10.1007/978-3-642-16715-7_4
    as

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