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Customer Relationship – Customer Knowledge

In: Customer Knowledge Management

Author

Listed:
  • Silvio Wilde

Abstract

The further development of knowledge and the interaction among the different types of knowledge are key factors to company success. The knowledge exchange processes in a company, especially among knowledge carriers of different hierarchies, are essential for providing relevant information. Both have been explained in Chaps. 3 and 4.

Suggested Citation

  • Silvio Wilde, 2011. "Customer Relationship – Customer Knowledge," Springer Books, in: Customer Knowledge Management, chapter 0, pages 45-56, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-16475-0_5
    DOI: 10.1007/978-3-642-16475-0_5
    as

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