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The End of Mass Media: Aging and the US Newspaper Industry

In: The Silver Market Phenomenon

Author

Listed:
  • Mark Miller

    (50+Digital LLC, Author, Retire Smart syndicated newspaper column, Publisher/Editor, RetirementRevised.com)

Abstract

The Baby Boom generation – the largest in US history – grew up with mass media, and is by far the largest constituency for newspapers, television, and magazines. But, as audiences age and fragment, the economic foundation of these traditional media is challenged. The pain is especially sharp in the newspaper industry, giving rise to worries about the future of American journalism.

Suggested Citation

  • Mark Miller, 2011. "The End of Mass Media: Aging and the US Newspaper Industry," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, edition 2, chapter 0, pages 409-417, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-14338-0_30
    DOI: 10.1007/978-3-642-14338-0_30
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