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Business Opportunities in Personal Transportation: Traffic Safety for Older Adults

In: The Silver Market Phenomenon

Author

Listed:
  • Kazutaka. Mitobe

    (Akita University)

Abstract

Japanese society has many problems with regard to the aging population. This paper discusses safety changes in personal transportation for older adults. According to the statistics, the risk of traffic accidents among older adults is extremely high. In order to achieve traffic safety, it is important to address declining sensory and cognitive functions. We discuss three business opportunities aimed at reducing traffic accidents among elderly pedestrians: inspection technology, training technology, and assistive devices that compensate for cognitive functions. From the human factor study using virtual reality technology, the detailed situations of pedestrian traffic accidents become clear. Effective assistive technology can be developed based on risk factors for traffic accidents.

Suggested Citation

  • Kazutaka. Mitobe, 2011. "Business Opportunities in Personal Transportation: Traffic Safety for Older Adults," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, edition 2, chapter 0, pages 371-381, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-14338-0_27
    DOI: 10.1007/978-3-642-14338-0_27
    as

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