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The Discovery and Development of the Silver Market in Germany

In: The Silver Market Phenomenon

Author

Listed:
  • Carolin Eitner

    (Technische Universität Dortmund)

  • Peter Enste

    (Institute for Work and Technology)

  • Gerhard Naegele

    (Technische Universität Dortmund)

  • Verena Leve

    (Technische Universität Dortmund)

Abstract

In Germany, a paradigm shift is emerging in regard to the silver economy which is resulting in an increasing focus on the economic potential and the economic power of the elderly. Given the much increased buying power of the elderly, and the increased heterogeneity of consumption wishes and needs corresponding to the differentiation of old age, as well as the empirical evidence for an age-specific change in consumption requirements, it stands to reason to look for inherent stimulus to economic growth and employment by dint of new “age-sensitive” product ranges and services, and to promote their development and expansion. Today, in fact, the silver economy comprises products and services in very diverse and by no means only “social” market segments. In addition to the health economy, the silver economy affects such diverse sectors as mobility and IT. The following contribution provides an insight into the development of the silver economy in Germany and its future prospects.

Suggested Citation

  • Carolin Eitner & Peter Enste & Gerhard Naegele & Verena Leve, 2011. "The Discovery and Development of the Silver Market in Germany," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, edition 2, chapter 0, pages 309-324, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-14338-0_23
    DOI: 10.1007/978-3-642-14338-0_23
    as

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