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Business Strategies for Enhancing Quality of Life in the Later Years

In: The Silver Market Phenomenon

Author

Listed:
  • George Moschis

    (Georgia State University)

  • Simone Pettigrew

    (University of Western Australia)

Abstract

As the earth’s population ages, businesses globally need to become more attuned to the needs of older consumers. This chapter emphasizes the importance of understanding the factors that enhance well-being in later life, and suggests strategies that can be adopted by marketers to assist consumers achieve this objective. This emphasis on developing strategies that enhance well-being entails a change in philosophy, involving a more holistic approach to marketing that focuses on both profits and enhancing consumer well-being.

Suggested Citation

  • George Moschis & Simone Pettigrew, 2011. "Business Strategies for Enhancing Quality of Life in the Later Years," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, edition 2, chapter 0, pages 229-237, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-14338-0_17
    DOI: 10.1007/978-3-642-14338-0_17
    as

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