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Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store, Shinjuku

In: The Silver Market Phenomenon

Author

Listed:
  • Nozomi Enomoto

    (Tokyo University of Science)

Abstract

Japan has been the most aged society in the world since the early 1990s. Retailers in Japan now face various changes in the business environment – including demographic change, economic globalization, development of information technology, and changes in consumer values and behavior. Consumer values and behavior in Japan reflect a characteristic transition in the retail sector, in which department stores have been a major force. The Keio Department Store Co. Ltd (Keio Department Store Co. Ltd. runs two department stores, and sales at Keio Department Store, Shinjuku accounts for nearly 90% of their revenue) in Shinjuku has been gearing its business toward seniors since the mid-1990s. The purpose of this study is to examine how an organization adapts to a changing business environment by exploring Keio Department Store, Shinjuku as a case of a senior-focused retailer, extracting factors that are important in tailoring business practices.

Suggested Citation

  • Nozomi Enomoto, 2011. "Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store, Shinjuku," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, edition 2, chapter 0, pages 175-193, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-14338-0_13
    DOI: 10.1007/978-3-642-14338-0_13
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