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Cross-Border Operations and Enlargement of European Union as Driving Forces for Pan-European Expansion Strategies

In: Founding a Company

Author

Listed:
  • Torsten Wulf

    (HHL – Leipzig Graduate School of Management)

  • Stephan Stubner

    (HHL – Leipzig Graduate School of Management)

Abstract

The Handbook on Legal Forms in Europe starts, in this chapter, with an introduction into the strategic need of looking at the subject. The authors Torsten Wulf and Stephan Stubner begin with an outline on the importance for each founder and founding company to critically evaluate the question about which legal form to use. As the evaluation of this question becomes especially complex when looking at foreign markets, they then first take a look at the reasons for setting up businesses abroad. They show the underlying strategic drivers for pan-European expansion strategies and discuss the possible benefits for companies. The authors complement this internal perspective with an overview on external factors that foster cross-border operations and conclude with the discussion of several case examples and an outlook.

Suggested Citation

  • Torsten Wulf & Stephan Stubner, 2010. "Cross-Border Operations and Enlargement of European Union as Driving Forces for Pan-European Expansion Strategies," Springer Books, in: Michael J. Munkert & Stephan Stubner & Torsten Wulf (ed.), Founding a Company, chapter 0, pages 3-10, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-11259-1_1
    DOI: 10.1007/978-3-642-11259-1_1
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