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The Chemical Industry Drives Innovation also in Times of Crisis: BASF as an Example

In: Innovation and International Corporate Growth

Author

Listed:
  • Andreas Kreimeyer

    (BASF S.E.)

Abstract

Scientific, technological and institutional innovations drive organic growth and thus are core elements of the strategy pursued by most companies. The chemical industry, as a supplier of innovative materials, drives innovation for many sectors of industry. The goal of a research oriented chemical company is to generate product and process innovations, something which often takes several years. Key elements of innovative activity are therefore continuity and long-term commitment – especially in times of crisis.

Suggested Citation

  • Andreas Kreimeyer, 2010. "The Chemical Industry Drives Innovation also in Times of Crisis: BASF as an Example," Springer Books, in: Alexander Gerybadze & Ulrich Hommel & Hans W. Reiners & Dieter Thomaschewski (ed.), Innovation and International Corporate Growth, pages 67-80, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-10823-5_5
    DOI: 10.1007/978-3-642-10823-5_5
    as

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