IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-04508-0_7.html
   My bibliography  Save this book chapter

Extending Product Life Cycle Stages

In: The Product Manager's Toolkit

Author

Listed:
  • Gabriel Steinhardt

    (Blackblot Product Management Expertise™)

Abstract

This chapter introduces the “Product Life Cycle Model” (PLC Model) and its merits and faults are addressed. Considerations, methods, and reasons to extend PLC stages are discussed. Examples are provided to show how product planning and product marketing strategies can be used at different PLC stages to help establish market dominance and drive sales. The PLC Model is a relatively new theory which identifies the distinct stages affecting sales of a product from the product’s inception until its retirement. Companies that had successfully recognized the PLC stages and subsequently applied a custom “Marketing Mix” (combination of product, pricing, promotion, and place [distribution] activities) at each stage were able to sustain sales and defend or gain market share. By deliberately extending through different tactics the length of time spent at each of the PLC stages, companies were also able to realize much of the revenue potential a product can offer.

Suggested Citation

  • Gabriel Steinhardt, 2010. "Extending Product Life Cycle Stages," Springer Books, in: The Product Manager's Toolkit, chapter 0, pages 69-76, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-04508-0_7
    DOI: 10.1007/978-3-642-04508-0_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-04508-0_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.