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Crafting Market Requirements

In: The Product Manager's Toolkit

Author

Listed:
  • Gabriel Steinhardt

    (Blackblot Product Management Expertise™)

Abstract

This chapter focuses on demystifying the task of crafting quality market requirements using a comprehensive and structured methodology called the “Blackblot Procedural Requirements Management Model”. Crafting market requirements is arguably the most important step of the product planning process, after uncovering the market problem. Identifying and articulating market requirements is a task owned by the product planner who records them in a document aptly named the “Market Requirements Document” (MRD). This chapter builds on the concepts and terminology previously introduced in the “Blackblot Product Definition Team” chapter.

Suggested Citation

  • Gabriel Steinhardt, 2010. "Crafting Market Requirements," Springer Books, in: The Product Manager's Toolkit, chapter 0, pages 29-39, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-04508-0_4
    DOI: 10.1007/978-3-642-04508-0_4
    as

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