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Who’s Driving Your Company?

In: The Product Manager's Toolkit

Author

Listed:
  • Gabriel Steinhardt

    (Blackblot Product Management Expertise™)

Abstract

This chapter explores the different approaches to product delivery strategies, known as technology-driven, sales-driven, and market-driven. Every company claims it wants to deliver value to its customers, be profitable, and establish leadership in its core markets. Such assertions seem only natural and one would expect to be presented with a corresponding corporate strategy that supports such goals. However, closer inspection reveals that many companies often employ product delivery strategies that lead these companies far away from their business objectives.

Suggested Citation

  • Gabriel Steinhardt, 2010. "Who’s Driving Your Company?," Springer Books, in: The Product Manager's Toolkit, chapter 0, pages 3-7, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-04508-0_1
    DOI: 10.1007/978-3-642-04508-0_1
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