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Developing New Business Models Through Dynamic Boundary Management: Case Studies of Sony and NTT-DATA

In: Boundary Management

Author

Listed:
  • Mitsuru Kodama

    (College of Commerce and Graduate School of Business Administration Nihon University)

Abstract

Corporate venturing (including joint ventures) has become a key management method for strategies aimed at developing new business (e.g., Von Hippel 1997; Burgelman 1983; Block 1982; Block and MacMillan 1993; Gompers and Lerner 1999; Albrinck et al. 2001). It can be applied strategically and effectively to encourage innovation and create new capabilities as a corporate growth driver. High-tech organizations now exploit corporate venture collaboration, both inside and outside the corporations, as a common way of dealing with today’s complex business models. With ICT business, especially, close collaboration among actors from different backgrounds and industries is a crucial factor in creating new knowledge and business models. The new business ideas can be produced through the formation of organizational networks, including external partners and customers (e.g., Kodama 1999).

Suggested Citation

  • Mitsuru Kodama, 2010. "Developing New Business Models Through Dynamic Boundary Management: Case Studies of Sony and NTT-DATA," Springer Books, in: Boundary Management, chapter 0, pages 37-62, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-03789-4_3
    DOI: 10.1007/978-3-642-03789-4_3
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