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Customer Loyalty and Business Economics

In: The Relationship Marketer

Author

Listed:
  • Søren Hougaard
  • Mogens Bjerre

Abstract

The quest for loyalty has always been a cornerstone in human activity in general and in organisational life in particular. In a hierarchical power structure, members of an organisation accept the need of obeying leaders and following instructions. In ancient times, participants even swore their loyalty as an entry ceremony. In modern organisations, loyalty is also implicitly assumed and the reward-punishment system has loyalty as a central decisive factor. In hierarchies, market forces are eliminated. As long as you are a member of this organisational hierarchy, you must stick to our rules.

Suggested Citation

  • Søren Hougaard & Mogens Bjerre, 2009. "Customer Loyalty and Business Economics," Springer Books, in: The Relationship Marketer, edition 0, chapter 4, pages 65-83, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-03243-1_4
    DOI: 10.1007/978-3-642-03243-1_4
    as

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