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Mainsteaming Corporate Social Responsibility: A Triadic Challenge from a General Management Perspective

In: Professionals' Perspectives of Corporate Social Responsibility

Author

Listed:
  • François Maon

    (Université Catholique de Louvain)

  • Valérie Swaen

    (Université Catholique de Louvain and IESEG School of Management)

  • Adam Lindgreen

    (University of Hull Business School)

Abstract

Based upon an examination of CSR initiatives of approximately 75 companies, this study examines how programs of corporate social responsibility (CSR) are designed, implemented, and monitored. Specifically, three key and interconnected challenges, which should be considered when companies embed CSR in their organizational processes, are identified: an action challenge, an activation challenge, and an aspiration challenge (referred to as the ‘3A framework for mainstreaming CSR in a company’). The objectives for mainstreaming CSR can be reached through the combination and interplay between the development of societal understanding and ongoing dialogue and engagement between the company and its stakeholders; the presence and maintenance of relevant skills and competencies at the various levels of the company; and CSR-related capacities linked to the existence of actual CSR leadership within the company.

Suggested Citation

  • François Maon & Valérie Swaen & Adam Lindgreen, 2009. "Mainsteaming Corporate Social Responsibility: A Triadic Challenge from a General Management Perspective," Springer Books, in: Samuel O. Idowu & Walter Leal Filho (ed.), Professionals' Perspectives of Corporate Social Responsibility, chapter 0, pages 71-96, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-02630-0_5
    DOI: 10.1007/978-3-642-02630-0_5
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    Cited by:

    1. Aleksandras Patapas & Alvydas Raipa & Vainius Smalskys, 2014. "New Public Governance: The Tracks of Changes," International Journal of Business and Social Research, LAR Center Press, vol. 4(5), pages 25-32, May.
    2. Aleksandras Patapas & Alvydas Raipa & Vainius Smalskys, 2014. "New Public Governance: The Tracks of Changes," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(5), pages 25-32, May.

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