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Revenue Growth and New Products

In: Corporate Restructuring

Author

Listed:
  • David E. Vance

    (School of Business Rutgers University)

Abstract

Grow or die is an immutable law of business. A company that is not focused on growth is going to have its customers stolen, technology bypassed, best employees lured away and opportunities missed. Ultimately it is going to die. There is no way to stand still in business. Even a business in trouble must find a way to grow. The problem is that companies in trouble or that are under-performing their peers, have limited resources to devote to growth. But the most serious impediment to growth may be what a company is willing to do. In this chapter we will discuss a number of strategies for growth including (i) driving customers, (ii) defining new market spaces, and (iii) new product development.

Suggested Citation

  • David E. Vance, 2009. "Revenue Growth and New Products," Springer Books, in: Corporate Restructuring, chapter 0, pages 103-120, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01786-5_7
    DOI: 10.1007/978-3-642-01786-5_7
    as

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