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Coca-Cola Hellenic reputation case study

In: Reputation Capital

Author

Listed:
  • Jens Rupp

    (Coca-Cola Hellenic Bottling Company SA)

Abstract

A company’s success with customers, consumers, suppliers, authorities and all relevant stakeholders depends on its reputation. In Europe, public trust in companies has eroded over the past 20 years. Reversing this trend since its creation in 2000, Coca-Cola Hellenic has succeeded in establishing long-lasting, trusting relationships with many of its stakeholders across its 28 diverse countries of operation. This chapter shows how the company is developing mutually beneficial partnerships within its four CSR action areas of marketplace, workplace, environment and community.

Suggested Citation

  • Jens Rupp, 2009. "Coca-Cola Hellenic reputation case study," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 325-338, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_22
    DOI: 10.1007/978-3-642-01630-1_22
    as

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