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Developing and evaluating options

In: Successful Decision-making

Author

Listed:
  • Rudolf Grünig

    (Université de Fribourg LS für Unternehmensführung)

  • Richard Kühn

    (Universitét Bern Fak. Rechts-/Wirtschaftswissenschaften Inst. Marketing/Unternehmungsführung)

Abstract

As Figure 7.1 indicates, Step 3 in our general heuristic decisionmaking procedure is the development of options. The problem-naming in Step 2 provides a basis for the subsequent options. How specific the problem naming is depends on how difficult the problem is and on the capacity of the actor to solve it. There are three possibilities: problem-naming can be so specific that the options are largely predetermined, problem-naming can reveal the decision variables on which the options are based, problem-naming yields no more than very vague clues regarding possible options.

Suggested Citation

  • Rudolf Grünig & Richard Kühn, 2009. "Developing and evaluating options," Springer Books, in: Successful Decision-making, chapter 7, pages 91-114, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-00854-2_8
    DOI: 10.1007/978-3-642-00854-2_8
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