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The Missing Link: The Biological Roots of the Business Sciences

In: Evolutionary Psychology in the Business Sciences

Author

Listed:
  • Gad Saad

    (John Molson School of Business)

Abstract

Despite a growing infusion of the evolutionary behavioral sciences in general, and evolutionary psychology in particular, across a wide range of disciplines, the business sciences have been slow in recognizing the relevance and explanatory power afforded by this consilient meta-framework. Humans possess minds and bodies that have been forged by a long evolutionary history. Hence, to fully comprehend all of the human cognitions, emotions, preferences, choices, and behaviors that shape marketplace realities, be it those of consumers, employees, or employers, business scholars must incorporate biology and evolutionary theory within their theoretical toolkits. Scientists typically operate at the proximate realm, namely they seek to explain the mechanistic details of phenomena whereas ultimate explanations tackle the Darwinian forces that would have led to their evolution. Both levels of analyses are needed when investigating biological organisms including Homo consumericus and Homo corporaticus.

Suggested Citation

  • Gad Saad, 2011. "The Missing Link: The Biological Roots of the Business Sciences," Springer Books, in: Gad Saad (ed.), Evolutionary Psychology in the Business Sciences, pages 1-16, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-92784-6_1
    DOI: 10.1007/978-3-540-92784-6_1
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