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Strategic Foresight

In: Applied Technology and Innovation Management

Author

Listed:
  • Heinrich Arnold

    (Deutsche Telekom AG)

  • Michael Erner

    (Deutsche Telekom AG)

  • Peter Möckel

    (Deutsche Telekom AG)

  • Christopher Schläffer

    (Deutsche Telekom AG)

Abstract

Strategic foresight activities allow companies to identify weak signals of change and react to opportunities and threats in their environment. This chapter describes the strategic foresight practices of Deutsche Telekom and their relation to the innovation and applied R&D activities. Differentiating between continuous foresight (undirected scanning of the environment) and project-based foresight (issue driven), methods, tools, and processes are described. Activities include consumer foresight, competitor foresight, and technology foresight.

Suggested Citation

  • Heinrich Arnold & Michael Erner & Peter Möckel & Christopher Schläffer, 2010. "Strategic Foresight," Springer Books, in: Heinrich Arnold & Michael Erner & Peter Möckel & Christopher Schläffer (ed.), Applied Technology and Innovation Management, pages 12-24, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-88827-7_3
    DOI: 10.1007/978-3-540-88827-7_3
    as

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