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Managing Technology Push and Market Pull within Pre-Product Development

In: Applied Technology and Innovation Management

Author

Listed:
  • Heinrich Arnold

    (Deutsche Telekom AG)

  • Michael Erner

    (Deutsche Telekom AG)

  • Peter Möckel

    (Deutsche Telekom AG)

  • Christopher Schläffer

    (Deutsche Telekom AG)

Abstract

Modularization is one approach taken from the manufacturing industries and applied to the early stages of new product development in order to be able to react and adapt to a fast changing and heterogeneous environment of market, competition, and company internal interfaces. With many of the telecommunication service innovations consisting of software, where modularity is common practice, the extension of modularity to the earlier stages of innovation is a logical next step. This concept helps define an interdisciplinary meta-language as an important ingredient in practically combining the forces of innovation (technology push and market pull).

Suggested Citation

  • Heinrich Arnold & Michael Erner & Peter Möckel & Christopher Schläffer, 2010. "Managing Technology Push and Market Pull within Pre-Product Development," Springer Books, in: Heinrich Arnold & Michael Erner & Peter Möckel & Christopher Schläffer (ed.), Applied Technology and Innovation Management, pages 145-156, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-88827-7_13
    DOI: 10.1007/978-3-540-88827-7_13
    as

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