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Applying Neuroscience and Biometrics to the Practice of Marketing

In: Neuromarketing

Author

Listed:
  • Leon Zurawicki

    (University of Massachusetts Boston)

Abstract

How do neuroscientific tests help address practical marketing issues is a paramount question. According to this author’s estimates, around the world there are approximately 90 private neuroscience labs contracting with businesses to perform applied studies on consumer behavior, attitudes and related issues. This takes place in addition to so many university centers which on occasion venture into the industry-sponsored research.

Suggested Citation

  • Leon Zurawicki, 2010. "Applying Neuroscience and Biometrics to the Practice of Marketing," Springer Books, in: Neuromarketing, chapter 0, pages 211-242, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77829-5_5
    DOI: 10.1007/978-3-540-77829-5_5
    as

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