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Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation

In: From Customer Retention to a Holistic Stakeholder Management System

Author

Listed:
  • Steffen P. Hermann

    (TNS Infratest GmbH)

Abstract

With high-profile corporate scandals dominating news headlines, stakeholders are becoming increasingly cynical towards corporations and holding them accountable for their behavior and actions, expecting them to behave ethically and to support social and environmental causes. This expectation applies particularly to large multinational companies which can be linked in peoples’ minds to environmental issues such as pollution, congestion and the depletion of natural resources as well as to social issues like ethical behaviour, human rights and labour conditions.

Suggested Citation

  • Steffen P. Hermann, 2008. "Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation," Springer Books, in: From Customer Retention to a Holistic Stakeholder Management System, chapter 5, pages 51-61, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77430-3_5
    DOI: 10.1007/978-3-540-77430-3_5
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    Cited by:

    1. Yeunjae Lee, 2020. "Toward a Communality with Employees: The Role of CSR Types and Internal Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 23(1), pages 13-23, February.
    2. Tomasz L. Nawrocki & Danuta Szwajca, 2021. "A Multidimensional Comparative Analysis of Involvement in CSR Activities of Energy Companies in the Context of Sustainable Development Challenges: Evidence from Poland," Energies, MDPI, vol. 14(15), pages 1-19, July.

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