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The TRI*M Principle-Applying It in the Public Sector

In: From Customer Retention to a Holistic Stakeholder Management System

Author

Listed:
  • Eric Sondervan

    (TNS NIPO)

Abstract

TRI*M is one of the leading systems in the area of Stakeholder Management. TRI*M was originally designed for the profit sector. Since more than a decade, some twelve thousand studies have taken place for a great many companies, from small and medium-sized businesses to the blue-chips of this world. More than half of the Fortune 100 companies use (or have used) TRI*M.

Suggested Citation

  • Eric Sondervan, 2008. "The TRI*M Principle-Applying It in the Public Sector," Springer Books, in: From Customer Retention to a Holistic Stakeholder Management System, chapter 4, pages 31-49, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77430-3_4
    DOI: 10.1007/978-3-540-77430-3_4
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