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A Framework for Social Development Assessment

In: From Customer Retention to a Holistic Stakeholder Management System

Author

Listed:
  • Daniel Lindgren

    (TNS Indonesia)

  • John Budd

    (UNICEF)

Abstract

Behavioural change is probably the single most difficult objective communicators are asked to undertake. In the private sector it is an area which falls under marketing, and in the context of development it could also be called social marketing. Nor is behavioural change communication confined to the developing world. Countries at all levels of development undertake mass awareness campaigns in order to influence behaviours, as does the private sector.

Suggested Citation

  • Daniel Lindgren & John Budd, 2008. "A Framework for Social Development Assessment," Springer Books, in: From Customer Retention to a Holistic Stakeholder Management System, chapter 15, pages 179-195, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77430-3_15
    DOI: 10.1007/978-3-540-77430-3_15
    as

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