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The Beginnings of TRI*M — a Personal Account

In: From Customer Retention to a Holistic Stakeholder Management System

Author

Listed:
  • Ian Jarvis

Abstract

For those of us who work with TRI*M every day, in some cases for many years, it is perhaps difficult to imagine a world without TRI*M! It is just there, and seems to have been there for ever — although, of course, it didn’t exist until Jo Scharioth invented it nearly 20 years ago.

Suggested Citation

  • Ian Jarvis, 2008. "The Beginnings of TRI*M — a Personal Account," Springer Books, in: From Customer Retention to a Holistic Stakeholder Management System, chapter 1, pages 1-7, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77430-3_1
    DOI: 10.1007/978-3-540-77430-3_1
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