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Regional DSD – The Latin American Perspective

In: Direct Store Delivery

Author

Listed:
  • Vinay Natu

    (2 da Ave. de los Cortijos de Lourdes, Edificio Centro Empresarial Polar)

Abstract

DSD as a service model is a traditional way of doing business for a number of consumer goods manufacturers, while representing a large fixed cost base for others which sometimes means no profits. This divergence regarding DSD has taken a winding path towards its maturing, and the debate resurges as customer power shifts take place. This paper reflects on the Latin American perspective, discussing the relevant considerations and issues that contribute to DSD effectiveness, and its evolution. It reviews the intrinsic shopper and customer factors, as well as variations in local/regional and multinational manufacturer perspectives regarding the opportunity and cost implications. As well as the impact that availability of market related information has on DSD management.

Suggested Citation

  • Vinay Natu, 2009. "Regional DSD – The Latin American Perspective," Springer Books, in: Ramin Shariatmadari & Franz Josef Schoppengerd & Andreas Otto (ed.), Direct Store Delivery, chapter 0, pages 97-107, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-77213-2_8
    DOI: 10.1007/978-3-540-77213-2_8
    as

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