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Business to Business Online Revenue Management

In: Service Chain Management

Author

Listed:
  • F. Oliveira

    (Warwick Business School)

  • R. Rana

    (Warwick Business School)

Abstract

With the emergence of the Internet, electronic commerce (e-commerce), revenue management and especially applications that combine both are becoming increasingly an area of innovation for service industries. E-commerce has introduced efficiencies across the service chain and it has allowed improvements to take place within and across organizations. Revenue management when combined with ecommerce and done online not only improves resource management but it can be used as a strategic tool to gain competitive advantage. This chapter examines the current approaches and future trends in these very exciting and promising areas.

Suggested Citation

  • F. Oliveira & R. Rana, 2008. "Business to Business Online Revenue Management," Springer Books, in: Christos Voudouris & David Lesaint & Gilbert Owusu (ed.), Service Chain Management, chapter 17, pages 239-250, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-75504-3_17
    DOI: 10.1007/978-3-540-75504-3_17
    as

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