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Overview

In: Retailing in the 21st Century

Author

Listed:
  • Manfred Krafft

    (University of Muenster)

  • Murali K. Mantrala

    (University of Missouri)

Abstract

Retailing in the new millennium stands as an exciting, complex and vital business sector in most developed as well as emerging economies. The Foreword of this book by Eckhard Cordes, CEO of METRO Group, highlights the rapid changes taking place today in the world of retailing. Key trends and developments such as changing customer needs and increasing interest in the shopping experience as much as products, retailer consolidation, emerging multi-channel retailing strategies, changing nature of competition within and between retailing formats, globalization and technological breakthroughs such as radio frequency identification (RFID) and personal selling assistants (PSAs), are having or will soon have a dramatic impact on the way large retailers do business in this new century. The 2nd edition of Retailing in the 21st Century is intended to help business leaders, analysts, policymakers, retailing executives, consultants and academics better understand these trends in retailing and their current and potential impacts, develop strategies and tactics for better performance, and identify issues and questions for further research. With twenty-five crisp and insightful chapters contributed by many of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to understand and guide successful retailing in the new millennium.

Suggested Citation

  • Manfred Krafft & Murali K. Mantrala, 2010. "Overview," Springer Books, in: Manfred Krafft & Murali K. Mantrala (ed.), Retailing in the 21st Century, pages 1-12, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-72003-4_1
    DOI: 10.1007/978-3-540-72003-4_1
    as

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