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Agile Strategy Execution — Creating Strategic Alignment

In: From Strategy to Execution

Author

Listed:
  • Ryan Nichols

    (SAP)

  • Ranga Bodla

    (SAP)

  • Chris Mark

    (SAP)

Abstract

In Sun Tzu’ s Art of War, the Chinese general laid out five simple requirements for victory in battle. Military metaphors do not always translate well in the business world, but one of the five will resonate powerfully with any CEO contemplating strategy and execution. As Sun Tzu put it: “He will win whose army is animated by the same spirit throughout all its ranks.”1

Suggested Citation

  • Ryan Nichols & Ranga Bodla & Chris Mark, 2008. "Agile Strategy Execution — Creating Strategic Alignment," Springer Books, in: Daniel Pantaleo & Nirmal Pal (ed.), From Strategy to Execution, chapter 3, pages 133-150, Springer.
  • Handle: RePEc:spr:sprchp:978-3-540-71880-2_7
    DOI: 10.1007/978-3-540-71880-2_7
    as

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