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Hawaiian Tropic Sizzles with Integrated mySAP All-in-One Solution

In: AGILITY by ARIS Business Process Management

Author

Listed:
  • Jean Rogers

    (IDS Scheer AG)

Abstract

Summary With a mySAP All-in-One solution from IDS Scheer Small and Midsize Enterprises (SME), Hawaiian Tropic shines in the competitive international sun care product market. For Hawaiian Tropic, being a David to the Goliaths of sun care products takes ingenuity, hard work and the power of a mySAP All-in-One solution. As the only privately owned international sun care brand manufacturer in a hot market, Hawaiian Tropic vies for shelf space with the products of industry giants, such as Schering-Plough’s Coppertone label and Playtex’s Banana Boat brand. Hawaiian Tropic, also known as Tanning Research Laboratories (TRL) Inc., faces this heavy competition for its Hawaiian Tropic brand, as well as its private-label sun care products sold by major retailers, pharmacies and supermarkets. To remain competitive, the Florida, US-based company knew it had to improve inventory management, production schedules and customer satisfaction. That’s why, two years ago, the 500-employee company chose a mySAP All-in-One solution from IDS Scheer SME, a SAP Business Partner and vertical solution reseller (VSR). ARIS SmartPath for Consumer Products /Cosmetics set them on the path to success.

Suggested Citation

  • Jean Rogers, 2006. "Hawaiian Tropic Sizzles with Integrated mySAP All-in-One Solution," Springer Books, in: August-Wilhelm Scheer & Helmut Kruppke & Wolfram Jost & Herbert Kindermann (ed.), AGILITY by ARIS Business Process Management, pages 209-212, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-33528-3_18
    DOI: 10.1007/3-540-33528-5_18
    as

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