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Institutional Design of Mixed-mode Electronic Marketplaces

In: Managing Dynamic Networks

Author

Listed:
  • Marcel Gogolin

    (University of Münster
    University College Dublin)

  • Stefan Klein

    (University of Münster
    University College Dublin)

Abstract

Based on a critical reflection of transaction cost economics, the chapter elaborates the notion of institutional design and distinguishes different layers of design. Moreover the notion of governance structures — and subsequently the design framework — is expanded to reflect the specifics of multilevel forms of coordination, in particular mixed-mode electronic marketplaces. Mixed-mode marketplaces encompass different modes of coordination, including network coordination, under the institutional framework of a market. The notion of mixed-mode governance structures will be elaborated as it runs contrary to Williamson’s distinct forms of governance, namely hierarchies, networks (or hybrids), and markets. The chapter concludes with suggestions for institutional design which reflect the competition among markets and other forms of governance.

Suggested Citation

  • Marcel Gogolin & Stefan Klein, 2006. "Institutional Design of Mixed-mode Electronic Marketplaces," Springer Books, in: Stefan Klein & Angeliki Poulymenakou (ed.), Managing Dynamic Networks, chapter 0, pages 93-111, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-32884-1_4
    DOI: 10.1007/3-540-32884-X_4
    as

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