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Quality in cross national business models for technology based educational services

In: Handbook on Quality and Standardisation in E-Learning

Author

Listed:
  • Martin Gutbrod

    (Institute for Applied Learning Technologies)

  • Helmut W. Jung

    (Institute for Applied Learning Technologies)

  • Stefan Fischer

    (University of Lübeck)

Abstract

27.5 Conclusion Quality becomes a decisive success factor in cross national business models for technology based educational services - besides the cost factor. Existing quality approaches have a general disadvantage. The focus isolated quality aspects of technology, education or business factors. The concept introduced here transfers traditional quality approaches to a new strategic approach. With the overall objective to provide successful business models, it integrates the traditional quality approaches into an integral perspective to quality. At this integration level technological, educational and economical quality parameters are related appropriately. The learner perspective serves as the central reference point. The concept improves the quality significantly by concrete normative quality parameters which are embedded in a generic process-oriented quality framework.

Suggested Citation

  • Martin Gutbrod & Helmut W. Jung & Stefan Fischer, 2006. "Quality in cross national business models for technology based educational services," Springer Books, in: Handbook on Quality and Standardisation in E-Learning, chapter 27, pages 423-431, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-32788-2_27
    DOI: 10.1007/3-540-32788-6_27
    as

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