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Retail Success and Key Drivers

In: Retailing in the 21st Century

Author

Listed:
  • Dhruv Grewal

    (Babson College)

  • Ram Krishnan

    (University of Miami)

  • Michael Levy

    (Babson College)

  • Jeanne Munger

    (University of Southern Maine)

Abstract

Conclusion It is important to understand that we are not proposing value-cost tradeoff. On the contrary, retailers who pursue cost control and value differentiation simultaneously are the ones who will be successful in the coming decade. Established retailers must create diversified and innovative retail formats that retailers have never offered. Profitability will come from their ability to deliver these innovative formats efficiently from both the cost and the operational perspectives.

Suggested Citation

  • Dhruv Grewal & Ram Krishnan & Michael Levy & Jeanne Munger, 2006. "Retail Success and Key Drivers," Springer Books, in: Manfred Krafft & Murali K. Mantrala (ed.), Retailing in the 21st Century, pages 13-25, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-28433-8_2
    DOI: 10.1007/3-540-28433-8_2
    as

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