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Strategische Herausforderungen im Handel der Zukunft

In: Handbuch Strategisches Management

Author

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  • Hans-Joachim Körber

Abstract

Zusammenfassung Im deutschen Handel findet ein Wettbewerb von hoher Intensität statt. Dieser drückt sich beispielsweise darin aus, dass im Vergleich der Euroländer der deutsche Handel mit den niedrigsten Verkaufspreisen1 operiert und über einen international vergleichsweise überdimensionalen Flächenbesatz verfügt. So beträgt die Einzelhandelsverkaufsfläche in Deutschland derzeit ca. 1,3 m2 je Einwohner, während sie in Frankreich und England mit 0,7 m2 bzw. 0,6 m2 bei ungefähr der Hälfte liegt2. Zwangsläufig liegt die Flächenproduktivität in Deutschland damit weit unter dem Wert, der in wichtigen europäischen Partnerländern üblich ist.

Suggested Citation

  • Hans-Joachim Körber, 2005. "Strategische Herausforderungen im Handel der Zukunft," Springer Books, in: Harald Hungenberg & Jürgen Meffert (ed.), Handbuch Strategisches Management, edition 2, pages 107-120, Springer.
    • Handle: RePEc:spr:sprchp:978-3-322-90750-9_7
    DOI: 10.1007/978-3-322-90750-9_7
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