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Veränderte Wettbewerbsbedingungen erfordern neue Geschäftsmodelle

In: Handbuch Strategisches Management

Author

Listed:
  • Paul Achleitner
  • Thorsten Waldow

Abstract

Zusammenfassung Die Allianz hat mit der Akquisition der Dresdner Bank und dem Ausbau zu einem „integrierten Finanzdienstleister“ nicht nur das eigene Geschäftsfeld erweitert, sondern im Grunde eine neue Struktur für die Finanzdienstleistungsbranche vorgezeichnet. Die Hintergründe und Auswirkungen einer solchen Strategie werden im vorliegenden Beitrag beschrieben.

Suggested Citation

  • Paul Achleitner & Thorsten Waldow, 2005. "Veränderte Wettbewerbsbedingungen erfordern neue Geschäftsmodelle," Springer Books, in: Harald Hungenberg & Jürgen Meffert (ed.), Handbuch Strategisches Management, edition 2, pages 35-46, Springer.
    • Handle: RePEc:spr:sprchp:978-3-322-90750-9_3
    DOI: 10.1007/978-3-322-90750-9_3
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