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Lego statt Ego: Multikulturelle Unternehmen

In: Wie aus Ideen Bilder werden

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  • Wolf W. Lasko

Abstract

Zusammenfassung Die Fähigkeit von Unternehmen, verschiedene Subkulturen managen zu können, gewinnt zunehmend an Bedeutung. Eine monolithische Unternehmensidentität, die durch eine homogene Kultur geprägt ist, muß im Hinblick auf die Schnelligkeit der Marktprozesse und die Vielfalt der Marktsegmente kritisch hinterfragt werden. Auch im Bereich der Unternehmenskultur muß sich ein Unternehmen am Chaosrand bewegen. Nur so ist ein flexibles Agieren im Markt möglich, ohne daß die Identität des Unternehmens verlorengeht.

Suggested Citation

  • Wolf W. Lasko, 1997. "Lego statt Ego: Multikulturelle Unternehmen," Springer Books, in: Wie aus Ideen Bilder werden, chapter 15, pages 43-45, Springer.
    • Handle: RePEc:spr:sprchp:978-3-322-82749-4_16
    DOI: 10.1007/978-3-322-82749-4_16
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