IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-98273-1_6.html
   My bibliography  Save this book chapter

Development of Omnichannel in India: Retail Landscape, Drivers and Challenges

In: Exploring Omnichannel Retailing

Author

Listed:
  • Mohua Banerjee

    (International Management Institute Kolkata)

Abstract

This chapter presents the organised retail landscape in India with a special focus on the retail growth in online trade and the retailers’ journey from physical stores to e-commerce, multi-channel, and omnichannel retailing. It highlights the steps that need to be contemplated by retailers moving towards building an omnichannel strategy. The challenges that e-commerce players face while operating in this retail landscape are examined. The characteristics of Indian consumers and their behaviour are also discussed as they further define India’s markets and future growth opportunities. The business models that are evolving as retailers explore newer channel modalities to transform their businesses are discussed, along with the logistics innovations that facilitate such retail operations. There is also a comparison between the Indian and Chinese retail market. While India is a large market, with many potential customers, and a growing middle class that implies business opportunities, there also major challenges, such as access and quality of the transport infrastructure and logistics networks, as well as access to the rural population.

Suggested Citation

  • Mohua Banerjee, 2019. "Development of Omnichannel in India: Retail Landscape, Drivers and Challenges," Springer Books, in: Wojciech Piotrowicz & Richard Cuthbertson (ed.), Exploring Omnichannel Retailing, pages 115-137, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-98273-1_6
    DOI: 10.1007/978-3-319-98273-1_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-98273-1_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.