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Different New Product Development Models

In: Developing and Managing Innovation in a Fast Changing and Complex World

Author

Listed:
  • Stig Ottosson

    (Norwegian University of Science and Technology—NTNU)

Abstract

Independent of whether the development of a new product and/or service is to be done in the private sector, the public sector or in the idealistic sector, the provider faces increasing regulatory pressure and competition. Therefore, developing new products has become even more critical than in the past. For this reason, streamlining product development (PD) processes is becoming a major priority for providers looking to improve their market share, and to build responsible and sustainable activities.

Suggested Citation

  • Stig Ottosson, 2019. "Different New Product Development Models," Springer Books, in: Developing and Managing Innovation in a Fast Changing and Complex World, chapter 0, pages 111-125, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-94045-8_6
    DOI: 10.1007/978-3-319-94045-8_6
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